The iconic six-story-tall DKNY mural on 600 Broadway has been replaced by an enormous wall of grey and four miserable words: “Pacific Merchants, Hollister California”.
The black-and-white DKNY mural of the Manhattan skyline, was painted nearly 20 years ago in the early 1990’s, depicting a pre-9/11 New York City & was featured during the opening credits of ‘NYPD Blue’.
The New York Post reported on the decision to rid the mural in late February:
Hollister, an Ohio-based clothing company that trades off the Southern California surfer culture, is set to make the building its flagship store later this year when company officials hope to dump the DKNY ad that has become a neighborhood landmark.
The proposal – unveiled before a Community Board 2 committee Monday night – goes before the city’s Landmarks Preservation Commission next week because the cast-iron building is in a historic district.
“While there’s some nostalgia for the DKNY sign, it’s not exactly the Domino Sugar factory,” said Brad Hoylman, chairman of the community board.
Unfortunately, some things change for the worse. And let’s not kid ourselves. Who in New York City wears Hollister? No one I know, no one you know. This one is for the visiting team.
See the photographic process of disappointment below: